There are numerous sources where buyers can find online information about homes for sale, and those online resources grow daily. Below are statistics from the National Association of Realtors 2009 Profile of Home Buyers & Sellers Report with regard to the home search process and the use of the Internet:
- 90% of buyers used the Internet to search for homes, 76% did so frequently.
- Searching online was the very first step in the buying process for most buyers.
- In 2009, 36 percent of buyers reported that they found their home online, up from 32 percent last year.
- An additional 36 percent of recent buyers found their home through their real estate agent, up from 34 percent last year.
- Sixty percent of home buyers used multiple listing services (MLS) websites; the most frequently used online resource.
Our Online Strategy
Brian embraces technology by offering virtual tours of his listed properties on his website getting views through QR Codes on his printed marketing pieces, emails to prospective buyers and other Realtors and through Craigslist, Facebook, LinkedIn as well as other social media sites. He continues to grow with the technology, committed to using the latest innovations - as well as marketing tools that are tried and true. Below is a summary of the various online marketing tools we employ to maximize web presence of your home.
Extensive Exposure on Websites
This website gives easy access to all our listings as well as a comprehensive look at each one through a “virtual tour.” Our website is not only attractive to the eye it is extremely “user- friendly,” which increases your home’s exposure. We employ a search engine optimization company to help ensure that our website is displayed on the first page of the major search engines, such as Yahoo, Google, Bing and other Local Directories.
Our database of over 20,000 Buyers, Investors, Real Estate Agents and Brokers receive details of your property and open house information via emails from Brian.
Social Networking & Blogging
Social Media is a powerful strategy that keeps Brian in day-to-day contact with other real estate professionals, contacts, clients, buyers and investors. In addition, it allows Brian to inform his network instantly of new listings and allows him to share real estate news and resources. Social communities are a great source of web traffic on top of the traffic we are already receiving from search engines. Brian's social networking and Local Directory strategy has allowed him to expose his website to large groups of people spontaneously, gain attention and a tremendous amount of traffic to your listing.
The statistics show the importance of having as much Internet presence as possible. Brian's online strategy creates exposure for your listing. Your listing will be distributed to over 7 million Internet home shoppers through syndication feeds with other home search websites, and can be accessed through over 30 websites, some of which are listed below:
- Craigslist.com – Re-posted every 3 days for maximum exposure
- YouTube.com – Virtual tour of listing
- Yahoo.com – Real Estate
- MSN.com Real Estate